Take reaching relevant talent to new heights

On social media channels, you don't know what educational background the users have. Therefore, you don't know whether your message is really received by the contacts relevant to you. The consequences of this include very high scattering loss and unnecessary media spending. With StudySmarter, you can tailor your target group from a variety of targeting options and display your content only to interested users. As a result, you achieve much higher engagement and a high level of interest in your content from the target group.

It is not possible to draw direct conclusions on which students are applying through StudySmarter: In all channels, we link you to your specific career page where the students can then apply. With StudySmarter, you can strengthen your employer brand in the long term and achieve short-term success in filling vacancies with increased attention to your seasonal peaks. Since users don't remember where they saw the job advertisement (first) and we cannot influence the attractiveness of the advertised position, recording the number of applications afterwards usually leads to falsified results about the success of a campaign. What we record are the click rates and thus the number of hits on the stored career page. In this way, direct conclusions can be drawn about the performance and success of the campaign.

Of course, we calculate this user share out of your target group who 'learn ad-free'. The proportion is very small because our users can fully use StudySmarter free of charge. To ensure that this continues to be the case, we are positioning our partners in the field of education and careers as a promoter of digital education.

We do not co-operate directly with schools because such co-operation with private companies in Germany is strictly regulated for each individual school. The users get to know StudySmarter through our search engine optimisation. Due to more than 80 million different learning contents on all education-related topics in schools and universities, learners from all disciplines can find us. On the other hand, our users can form study groups with their fellow students on StudySmarter by inviting them to their learning set via email to their private mailbox. If the respective student is not yet registered on StudySmarter, they will be invited to register at the same time. This creates a very large network effect.